Posted By Sharan Stone Posted On

Philips develops new tech to fight OLED display burn problems

There’s no doubt that OLED is a wonderful TV era, presenting deep black ranges and correct, involving colors. Then again, it additionally has an Achilles heel: display burn.

Like with plasma TV tech sooner than it, if you happen to go away static vibrant photographs on display for too lengthy that you must see visual symbol retention, even completely injury the panel.

Mainly, with OLED a vibrant pixel generates extra warmth than a duller one and, due to this fact, can cut back its effectiveness sooner than the opposite pixels round it. The outcome is a space of the display that does not behave in addition to the remaining, leaving you with a lifeless symbol you probably cannot do away with.

There are some measures to forestall this on maximum OLED TVs already: pixel transferring, symbol refreshing and cleansing when the TV is in standby, that type of factor. However TP Imaginative and prescient, with its AV logo Philips, believes it has get a hold of an extra software-based answer that might assist much more.


Whilst visiting a devoted Philips TV and audio match in Amsterdam, Pocket-lint used to be handled to a demonstrating of a brand new era in construction that targets to take on the most important enemies of OLED: on-screen trademarks and identifiers.

An set of rules has been created that may recognise trademarks, map them and purposely cut back the brightness of simplest that house, leaving the remainder of the transferring image untouched.

This would make sure that TV channel identifiers or even recreation U.s.a.are lowered in warmth to an inexpensive, applicable degree, thereby decreasing the have an effect on the brand has at the lifespan of affected pixels.

In our demo, the trademarks did get surrounded via a darkened halo fairly, however wasn’t a completed model.

It is not going we will see it applied in Philips TVs launched till a lot later in 2020, even 2021. Despite the fact that we had been instructed a lighter model, which does not require devoted {hardware} just like the demo utility might be bled down the extra approaching vary – such because the Philips OLED 855 – at a later date.

Nonetheless, we are extraordinarily happy that symbol retention and display burn aren’t simplest being taken significantly, there are additional steps to cut back it underway. Great.

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